Archive for February, 2008
Posted on February 29, 2008 01:09:48 AM
Management Tip: Basic Business Organization
By: Daryl Cowie
Since the primary purpose of a successful business is to help customers with their problems it stands to reason that a business would be organized around the way customers look at problems.
The Customers Perspective
The typical problem solving cycle of any customer can be broken down into four stages, each with a trigger that starts it off. Identifying a problem triggers the customer to start looking or shopping for solutions. Identifying a viable solution triggers the customer to sort out the details and place an order. Reaching an agreement on options and payment details triggers the customer to let someone start working on delivering the solution. Accepting the final solution triggers the customer to use the solution.
Organizing Around the Customer’s Process
To keep everyone happy, you want the customer to progress through these stages as quickly and smoothly as possible. As a result most businesses are set up with four main teams, each one specializing in helping the customer through one of the primary stages of solving his or her problem.
The sales team is there to help the customer understand the available solutions, the solutions your company offers, and the benefits of each solution.
The orders team is there to help the customer choose the right details and options, and agree on payment and delivery methods. The orders team must be able to answer detailed questions and offer intelligent advice to ensure the customer gets a good solution. The customer should not have to learn any more than they want to about the details of your company and its products and services. The orders teams is there to make sure all the necessary details are covered.
After an agreement is reached with the orders team, the delivery team takes over to build and deliver the solution to the customer. In a products business this would include a factory and commissioning team. In a services business this team would include the people who provide the actual service. The delivery team is often referred to as the fulfillment team since their role is to fill the order.
After the order has been delivered and accepted by the customer, it is important to have a support team there to ensure the customer has as pleasant experience using the solution. This includes addressing any problems that arise after the customer has taken delivery of the solution, and answering general questions to make life as easy for the customer as possible.
All four teams are there to help the customer through the process.
Ensuring the Business Side
Now let’s look at this from the businesses perspective. Remember the solution needs to be advantageous for both the customer and the business. We call this a win-win scenario, and it is crucial to building successful long term relationships.
>From this perspective, the sales team’s goal is to get the customer to decide that they want to buy from this business. The goal is not a purchase; the goal is a decision in their minds that they want to make a purchase. It follows that the sales team needs to understand the value of your solutions, and where they fit in the marketplace. It is not critical that they understand every detail, but they had better know where to get the answers.
The orders team’s goal is to get the purchase order.
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The orders team must sit down with the customer and understand the details of the problem they are trying to solve. They must then explain the available options, answer any questions, and work with the customer to find a mutually agreeable solution that helps both the customer and the business. A win-win philosophy is at the heart of all successful orders team.
>From a business perspective, the delivery team’s goal is to get the customer to pay for the solution. They do this by providing a quality solution that the customer accepts. Managing delivery can be very complex, but it is critical that this complexity is not transferred onto the customer. The customer wants a quality product or service, delivered on time, and on budget. How the details are handled is not their problem. They are not that interested in how you do it. They are interested in the end result. The delivery team must deliver the end result.
So once a business has been paid for delivering a solution why continue to serve the customer? The support team’s goal is to deliver a happy customer back to the sales team so their job will be easier the next time around. This function is often under-rated by people who do not understand how much easier (and less costly) it is to sell to a customer a second time, compared to getting a new customer. Post-delivery customer support is crucial to all successful long-term businesses. When a happy customer goes looking to solve his or her next problem, they will come to you first. An unhappy customer will go to everyone else first. The support team is there to ensure the next sale.
Summary
Healthy businesses are organized around the way customers pursue solutions to their problems.
The sales team helps the customer understand the available solutions and their benefits. The sales team helps the business get the customer to decide they want to buy.
The orders team helps the customer understand the details and place an order. The orders team helps the business understand the customer’s details and get the contract signed.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_9035.shtml
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Posted on February 29, 2008 01:09:46 AM
Refining Innovation Promotes More Efficiency
By Bob K. Jent
When refining petroleum, a process known as alkylation is used in order to produce the premium gasoline-blending component known as alkylate. Alkylate is the additive in premium automobile fuel that helps solve the pesky knocking noises that can occur in engines and may develop when using lower grade gasoline. Engine knock is the sharp metallic noise produced as a result of the pre-ignition of fuel, often when accelerating, which can result in power reduction and a loss of fuel economy. Engine knock can often be alleviated by a tune-up and correcting the timing of the engine. In older cars especially, this is not enough, and an easy defense against engine knocking is by using higher-octane gasoline with the additive alkylate.
The term octane is the common name for the measure of the Antiknock Index of gasoline. The Antiknock Index, or octane number, measures the gasoline s ability to resist this pre-ignition, or engine knock. The higher-octane gasoline blends are always priced higher than the lower ones partly because of the higher costs that develop as a result of the more stringent refining processes they must go through before reaching the pump, and ultimately the discerning consumer s tank. Conventionally, this process involves the use of liquid isobutene and liquid olefin reacting together when exposed to one of two potentially hazardous acids (sulfuric or hydrofluoric) that then act as a catalyst to promote the rearrangement of the structural molecules.
This process is very expensive, and the resulting alkylate is then blended with gasoline to produce the higher-octane blends. An American company, VHP, Inc., has developed a more efficient and cheaper alternative to this tried and true alkylation method. Their device has previously been used as a stripper to remove contaminants from water, but its proposed use as a new and improved alkylation reactor is less costly to install and necessitates less use of these corrosive acids, resulting in lowering the costs incurred by acid transport and disposal in the conventional method. Another attractive byproduct of this new process would be less harmful particulate emissions into the environment.
This exciting new technology would result in a nearly 50 percent reduction of acid costs currently spent in refining of petroleum into gasoline. Large domestic refining and distribution companies like Triple Diamond Energy Corp are anxiously observing the development of this technology in hopes of using it to better serve their consumer base, lowering their bottom line, and passing these savings on to their valued customers.
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myspace.com/triplediamondenergycorp" target="_new">Triple Diamond Energy Corp.
Triple Diamond Energy specializes in acquiring the highest quality prime oil and gas properties. For more information, visit
http://www.triplediamondenergycorp.blogspot.com
Article Source: http://EzineArticles.com/?expert=Bob_K._Jent
http://EzineArticles.com/?Refining-Innovation-Promotes-More-Efficiency&id=955853
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Posted on February 28, 2008 12:44:15 AM
Alternative Secured Loans For Businesses
By: Amanda Hash
When you are looking for finance for a business project, resorting to secured loans is definitely the smartest way to go. And though you can always resort to regular secured loans based on real estate and equity, there are other alternative methods of securing a loan that are perfect for running businesses especially when the purpose is to solve a temporary lack of cash problem that may recur.
There are alternative secured loans for businesses that the financial industry has created keeping in mind the needs of the small business niche. These loans instead of using real estate to secure a business loan (which usually small businesses do not have as they often rent their offices), just use certain assets that are within the reach of almost all small businesses.
Alternative Form Of Security
It is possible for businesses that work with credit cards to reach an agreement with certain payment processing institutions that are also financial institutions. These agreements consist on a loan that can be awarded to the businesses for which the institution acts as payment intermediary which is secured with the company?s future credit card sells.
Basically, the lender knows exactly what the company?s income flow is (at least the credit card part of it) and thus can easily provide financing knowing the business payment capacity. Moreover, the amount of the loan?s monthly installments is directly debited from the business? account since the lender processes the company?s client payments too.
Advantages Of Using This Method Of Financing
This method of financing provides the necessary funds for any business expansion or growing plans without the hassles of applying for other forms of financing that require more bureaucratic paperwork and presenting backing up documentation in order to prove an acceptable income to afford the monthly payments.
These loans instead, are easy to qualify for because the lender already knows the account movements of the borrower and can be sure to be repaid because he just needs to retain a fraction of the funds that arrive with each client payment made using a credit card.
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Also, not using equity when you have this other alternative is a smart choice as it remains as an option whenever an emergency situation arises and you do not have other sources of financing that can provide high loan amounts and affordable payments too. It is a way for the borrower to be assured that if anything unexpected happens he will still be able to obtain further financing.
This collateral alternative is becoming increasingly popular as it provides fair amounts of money and competitive interest rates without much paperwork or long credit verification processes. Thus, whenever you need funds for your business and if your business has payments made by clients with the use of credit cards, you can check with the financial institution that provides the payment processor services whether they provide this kind of loans.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_9162.shtml
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Posted on February 28, 2008 12:44:13 AM
The Benefits of Customization in EMR Software
By Jeffrey Gersbach
Electronic medical records, or EMRs, are being touted as the way of the future for physicians keeping patient records. They would cut down on the amount of paper used and storage space required for traditional hard-copy records. The government is even sponsoring a pilot project that would give higher Medicare payments to doctors that converted to an EMR system.
As good as it sounds, getting physicians to change to electronic medical records is slow going. Two of the biggest reasons that physicians are resisting the change to EMR software are workflow disruption and the cost of training on a new system.
For many, it s not just about the money, although the financial investment in EMR software can be substantial. It s about behavior modification. People like to do things the way they ve always done them, without significant disruption. However, in order to make things better for customers, you have to sometimes find a better way of doing things.
This is where the customization of EMR software comes in. Rather than having to adapt to EMR software, you can make the software adapt to you. Finding EMR software that allows extensive customization will help make the transition to electronic medical records as smooth as possible.
Breaking old habits
The idea of learning something new isn t always a pleasant one, especially if you ve grown accustomed to a certain way of doing things. This is especially true in offices with multiple doctors, where each physician has a different way of working, and trying to compromise is only slightly harder than pulling teeth without anesthetic.
Customization in EMR software can make it easier to adopt the new system. You can customize the software to work the way that you re used to working. That way, the time spent on learning the new software is significantly reduced, which enables a smooth transition to a new way of record-keeping. The more familiar a software is to users, the less time they ll have to spend learning it.
Why you need multiple customizations in EMR software
You ve already been asked to change the way you ve always done things, so it s not too much to ask that your software grows and changes with you as you find new, more efficient ways of doing things. EMR software that allows for multiple customizations not only makes it easier for multi-doctor clinics to adopt, but it also enables you to continue to change the configuration as you learn what works and what doesn t.
If you re part of a multi-doctor clinic, look for EMR software that allows multiple customizations. That way, each doctor can continue keeping records the way he s most accustomed to, which will help ease your clinic s transition to using electronic medical records.
Not all EMR software allows this kind of customization.
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Rather than the software fitting into the flow of your practice, you have to disrupt everybody s rhythm to accommodate the software.
For a quick and painless transition to electronic medical records, make sure you find EMR software that offers all the customization options that you need. Whether you re a solo practitioner or just one of many doctors in a health clinic, customization in an EMR software will allow you to get your practice running just the way it was in a matter of weeks, rather than months.
About the Author
Jeffrey C. Gersbach is the CMO of Medamation, Inc., developer of EMR software by doctors, for doctors. They offer EMR product lines for solo practitioners, small clinics, and hospital emergency departments. Stop waiting and start charting today. Visit them online at http://www.medamation.com for a free EMR software trial.
Article Source: http://EzineArticles.com/?expert=Jeffrey_Gersbach
http://EzineArticles.com/?The-Benefits-of-Customization-in-EMR-Software&id=876245
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Posted on February 27, 2008 12:03:00 AM
How To Use A Debt Repair Company
By: Peter Kenny
Debt repair companies can do wonders for some consumers but as with all things associated with money, consumers should be careful before signing up.
Consumers should begin by understanding that there are differences between credit counselors and credit repair companies. A credit repair company will probably have some person or persons who act as counselors in that they will explain the options a consumer has as well as some of the issues that may have caused the debt problem in the first place. Accredited credit counselors, on the other hand, usually do not offer loans to help get the consumer out of debt. Instead, they offer budgeting help and often will be able to assist consumers to communicate with lenders through the use of preprinted letters.
Debt repair companies come in two basic flavors: Those that are reliable and legitimate and those that are out to con you and take your money. This is the main reason consumers have to be careful when selecting a debt repair company.
Any debt repair company that request you send them a large fee in advance of their doing work on your behalf should be suspect. It is true that most of these companies are out to make a profit and that is fine. However, if you are already in a financial bind, sending off what might be the last of your money before anything has been done for you, might be a mistake. If you are tempted to do so, you owe it to yourself to first ask the company to tell you precisely what they are going to do for you. Then you need to investigate other companies to see if you can get a better deal. The sad truth is there are several online companies making big promises that they have no intention of keeping. Their profit is in duping you out of your money. Do not fall into that trap.
Speaking of promises, any debt repair company that makes big promises to get your credit in tip top order should also be examined carefully. Again, the truth is simple.
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It just does not work that way.
Reliable and affordable debt repair companies can work with you to help get some useful information into the credit reporting agencies. They can also help you with contacting lenders to make alternative payment options. They can often refer you to a qualified debt consolidation company that may be useful in getting a loan to help offset your monthly payout on bills.
Honest debt repair companies will avoid trying to tell you a story about your credit that is above and beyond the truth. Their job is to help you find a way to manage your current debt issues and those that are honest will do this without telling you lies and without charging your high advance fees. If you are considering the use of a debt repair company, invest the time needed to work with a company that you can trust.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_9073.shtml
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Posted on February 27, 2008 12:02:58 AM
Implementing Competencies - 6 Things To Avoid
By Pam Kennett
Competencies have been around a long time. But there are a number of pitfalls organisations run into when implementing them in their business.
1. Sell competencies as an HR initiative.
They might not sound strategic to the non HR person, but competency models have the potential to deliver millions in extra revenue and output - don t underestimate or undersell them. Line managers love competency models as they provide a language to describe performance, give feedback and target coaching. Getting buy in from line managers and involving them in the development of the competencies will ensure successful implementation later on.
2. Ignore the application.
Before researching and developing your competency model, you should identify how you intend to use them - otherwise you risk leaving an investment tool sitting on the shelf. Including them in recruitment and selection will initially only impact new employees, performance appraisal will impact across the organisation but might require some years to rollout.
3. Develop competencies based on the status quo.
Outstanding operators in difficult jobs such as leadership roles, can deliver twice as much as average performers in the same role. Developing a competency model based on your outstanding performers will raise the performance of your business overall. However, if you want to encourage or reward existing performance levels in your organisation then workshop the behaviours and values everyone in the organisation already has in spades and restate these in a shiny new model.
4. Define nice to have or aspirational competencies.
To deliver value, competencies must be defined with a job of work in mind. Including competencies which have no relevance to a particular role or function means behaviours are encouraged or rewarded which do not add more or greater output. This can add to a lack of role clarity and confusion. When competency modelling, define the work and performance measures of a job as a first step to ensure the competencies are grounded in reality.
5. Spend hours word crafting to get the perfect end result.
No competency model can be word perfect every single time. Phrases such as Customer Service or People Leadership will mean different things to different people.
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Spending hours or even days word crafting a competency model is not time well spent. Allocating time to how to measure and coach for better Customer Service is, however, a better use of resource.
6. Use them for downsizing and for inspiring great performance This is a serious point.
Competencies applied in a downsizing or redundancy initiative should be used for this exercise alone and have a short shelf life. They need to be thrown out or significantly repackaged if you want to use them again.
So do all of the above and you can rest assured that you have underoptimised your greatest HR tool.
Copyright (c) 2008 Chiswick Consulting Limited
Pam Kennett is Director of Chiswick Consulting Limited a management consultancy which provides advice and direction to clients in marketing and human resources. She has considerable experience in the development and application of competencies. Contact her at pam@chiswickconsulting.com or visit http://www.chiswickconsulting.com/competencies.shtml
Article Source: http://EzineArticles.com/?expert=Pam_Kennett
http://EzineArticles.com/?Implementing-Competencies—6-Things-To-Avoid&id=942642
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Posted on February 25, 2008 11:23:17 PM
What Is Consumer Credit Counseling?
By: Peter Kenny
There are times when consumers need help with their debt. While there are many ways to get help, one of the most effective is to use consumer credit counseling services. These organizations and agencies can go by different names. You may hear of them as debt consolidation or debt management companies.
These types of consumer debt agencies and companies have been around since the early 80’s when banking laws changed and credit card debt soon after became far easier to accumulate. Because so many people were getting so far into debt and were having problems meeting even the minimum payment requirements, the banks began to take some action.
Back then the only real course of action for indebted consumers was to file for bankruptcy. This was bad news for both the consumers and the banks. As an option to bankruptcy, the banks helped to establish and fund consumer credit counseling organizations. By doing this, they were able to recover their money as well as help out those who were in financial trouble.
Over the course of time, two types of consumer credit counseling companies have come about. One is the non-profit type organizations that help consumers to make budgets and to communicate with lenders. The other type is a for-profit enterprise that can do budgets as well but they usually offer more in the way of actually dealing with the debt problem.
It is not uncommon for consumers to become confused when they are looking for help with their debt issues. It is also become more common for consumers to get ripped off by bogus credit counseling companies, which makes it imperative that consumers investigate a company before they sign on with one.
Before signing on with any company, you should spend some time thinking about what it is that you need from the company. If you are looking for a debt consolidation loan, you would do much better to work with lenders who offer those types of loans.
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If you are a consumer who has too many credit bills coming at the end of the month and you are constantly falling behind with your payments, you may not be able to get a debt consolidation loan and your better choice might be to work with a company that can help you get better interest rates from your creditors or perhaps better payment terms with the companies. As you can see, these are two different approaches, requiring the skills of two different type companies.
It is unfortunate but there are some companies out there who tout themselves as credit counselors or credit repair companies who are in the business not to help you but to make a profit off of you. Some of these companies want you to pay a high advance fee before they will do anything for you. Others will take the money you send to them for payments and use it for other purposes, which is basically fraud. Yet others will set up debt programs for you which will take decades of payments from you before you reach your goal of being out of debt.
Consumer credit counseling is a good idea for some people who in hardship circumstances, but do exercise caution when approaching companies for help. Be sure to check them out before signing on with any.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_9053.shtml
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Posted on February 25, 2008 11:23:15 PM
Real World, Real Money, Real Time
By Robin J. Elliott
I got an e-mail from someone who had just read a 651-word e-zine I wrote, to say that he enjoyed the message and had actually printed and filed it. Ten minutes later, I got an e-mail from someone who had noticed three grammatical errors and a spelling mistake in the same document. The first person (the one who liked the message) is a millionaire and the one who discovered the horrendous mistakes is currently unemployed and living off her father s pension. I had a question for this wanna-be teacher: “Tell, me, how many books have you written, how many did you sell, and how much money did you make?” Of course, she has never written anything that anyone read and never made any money, but she did study English. Big deal!
Here s the truth: I make grammatical errors and I make spelling mistakes and I DON T CARE. I am not interested in grammar I am interested in getting a message across. Some parrot that used daddy s money to study for years does not impress me - I am impressed with someone who gets real results in the real world. There are many educated derelicts out there. The only MBA that counts is a Massive Bank Account. I recently had someone e mail me and ask me to mentor her. She proceeded to tell me all about how well educated she was. I said I wasn t going to mentor her but I gave her three things that she could do to achieve her goals. Guess what? She never got back to me after that. Education is great, but results in the real world are more important.
The bottom line is the bottom line. A = A. If you are able to apply your education, that s great. However, education in itself is useless. The university or college made money and you feel important for getting your degree. That s the beginning. That s the starting line, not the end of the race. I don t like promises and pie in the sky - I like real world results. Don t pay for promises and words - pay for results. When Colleges start offering courses by real entrepreneurs who actually run businesses and make money, the courses will be well worth what you spend on them. Education that works in the real world is what we need. We re working on creating just that.
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I have been reading a wonderful book by Brian Klemmer. I really learnt a lot from it. When I saw that a word was missing from one of his idea boxes, I had to laugh. I could just imagine some loser contacting Mr. Klemmer to try to sell him some editing service. I m going to call him right now and tell him what a great book he wrote.
About Robin J. Elliott
For more than 20 years, Robin J. Elliott has worked with thousands of businesses in over 49 industries across the United States, Canada, and Africa. He specializes in helping small business entrepreneurs build wealth and gain access to new markets and profit centers through Joint Ventures. Through his Joint venture Seminars across North America he has thought thousands how to create increasing, multiple streams of income without cost or risk and very little time.
Make Money Using Joint Ventures - Watch the free 90 Minute video about how anyone can make money using Joint Ventures at jvwisdom.com
Article Source: http://EzineArticles.com/?expert=Robin_J._Elliott
http://EzineArticles.com/?Real-World,-Real-Money,-Real-Time&id=953473
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Posted on February 24, 2008 11:17:21 PM
Cheap Unsecured Loans: A Feasible Financial Option
By: Pamella Scott
A higher interest rate with a loan can deteriorate your budget. Often it may lead to a failure of repayment. You can?t afford this costly mistake as you have already other usual expenses. To avoid from these adversity, you need such a financial help that is feasible for your economic condition. At that time you can opt for cheap unsecured loans that can be obtained on the lowest cost.
There are several online lenders who are providing unsecured loans. You can find differed rate of interest with these lenders for the same product. So, for a better gain you can compare among these lenders. Due to stiff competition among the lenders you always get the advantage of a lower rate of interest. Only a simple click on the internet is sufficient to do all these.
Cheap unsecured loans are a collateral free type of loan. Here you don?t have put anything as collateral. You can avail this loan to disburse a number of your expenses without any restriction. The amount can be invested on several expenses like, college fees, house rent, outstanding bills, wedding cost, luxury holidays, and debt consolidation.
You can avail a good sum with cheap unsecured loans that are determined by your income level and repaying capability. However, the general amount you receive with this loan generally ranges from £1000 to £25000. You can repay the amount over a flexible term that is scheduled according to your convenience.
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Generally bad credit is considered negative sign while approving for an unsecured loan. But, with the cheap unsecured loan still you have a chance to avail it despite you have CCJs, arrears, defaults, bankruptcy, etc. However, for this you can be charged with a high rate of interest.
You can make your loan cheap by a comprehensive comparing among the available options. Once your personal profile suits to the best option, your search for a cheap loan gets completed. You can save a considerable amount with your loan using the above steps. Thus, to make your loan feasible to your economic condition you can rely upon the cheap unsecured loan as your end solution.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_9045.shtml
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Posted on February 23, 2008 10:35:37 PM
Making Your Business Click
By: Jon Caldwell
The lifeline of most businesses rely heavily on the amount of marketing support can be supplied. There is no doubt that marketing collateral in the form of establishing identity and brand existence are key factors in helping make businesses known. These marketing collaterals can be likened to arming the key personnel in a business such as business cards, flyers, brochures and multimedia material to be able to provide the necessary information and image that a company wants to project.
Marketing collateral does not have to be high cost in nature. Resourcefulness and innovation of the company through its current roster of personnel can help ignite and produce the necessary collaterals a business can lean on. Understandably, cost and expenses are two of the things that business owners are not too keen on hearing. But the supplement of expected outcomes from the investment of marketing collaterals through advertising and promotions will provide a better overview of what to results to expect from such programmed marketing efforts by assigned people of the company.
The hardest part of establishing a business is to spread the word that such a company and its products or services are indeed available. The success of a business lies heavily in providing the necessary information of the existence of such, the purpose of which is to try and penetrate a market properly.
To start things off, the need for proper product or service orientation should be established. Consumers will not immediately rely on mere image and word of mouth. This is the job that is tasked for most marketing executives, to build on the product and make the consumers understand the benefits and fruits that the product brings. This is best done through the use of supporting promotional materials in the form of flyers, posters, and TV commercials if costs are permitted. Making such mediums available to consumers in the easiest way possible for them to get acquainted with the product being pushed is the best way to kick off a product?s existence in the market.
After a successful product orientation towards the target market that a company has focused on, the next thing to handle is the places where the product will be available. Supermarkets, department stores, convenience stores, and specialty shops, the mode of availability will be the critical aspect since this will largely depend if the product is readily available. For sure, people will not go out of their way to exert much effort in finding where the product may be. Thus it is the task of the business personnel to make sure that all possible distribution channels are covered, with the target market class under consideration as well. While flyers and posters may be spread all throughout affiliated stores and outlets, it is still the best practice to make sure that the product itself is available in target modes of distribution.
The set price for most consumer goods and commodities today play an important role in enticing consumer demand. While this is more psychological in nature, it cannot be discounted that business executives must determine an acceptable price to jack up their sales and consumer patronization.
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Low prices may carry with it low quality product tags, while higher priced goods may push customers to look for alternative products. This is why it is essential that research and development teams must prepare a good comparison of product availability before finally deciding on a set price. The price should also consider the usual costs such as the administrative and operations cost, mark-ups and other related costs for manufacturing the product. The marketing collaterals will also fall under the administrative and operations cost, usually under the advertising and promotions part.
Defining the target market area as well as the consumer class will help determine the degree of saturation in the market a business should aim for. Identifying where the target market class resides or stays in is a good way to help in trimming down the area needed for saturation. Focusing the marketing collaterals in the area where the identified consumer class is situated is a good way to establish identity in the area. This should be a good way to start in effectively covering key areas for segregation prior to aiming for a larger market share.
The attention, complaints and distribution of the product or service still lied in the hands of the people hired to do the life blood of the company. Similar to a soldier going off to war, providing the sales force with business cards, marketing portfolios and other marketing paraphernalia is the best way to make an impact. Other than motivating the sales people to bring in the sales, making sure that they have the necessary materials to show are mirror-like images of the company. They represent the company and whatever they project speaks entirely for the business venture.
Article Source:
http://www.articlecity.com/articles/business_and_finance/article_8993.shtml
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